The Value Of IPL Media Rights Will Rise Once More In The Next Cycle: Lalit Modi
IPL viewership has possibly the largest audience in the entire world: Lalit Modi
Therefore, days after the BCCI was paid an astounding amount of over Rs 48,000 crore for the broadcast rights to the Indian Premier League’s 2023–27 season (IPL). In an exclusive interview, former IPL chairman Lalit Modi predicted that the IPL would surpass all other sports leagues worldwide. The value of IPL media rights will increase by a factor of two the following cycle. According to Lalit Modi, the IPL will surpass the NFL and take the #1 rank among sports leagues globally sooner rather than later.
So, Lalit Modi served as the IPL’s first commissioner and chairman. He was instrumental in leading the league from 2008 to 2010. He was the vice president of the BCCI from 2005 to 2010.
after claims of tax evasion, money laundering, and proxy ownership. Lalit Modi relocated to London after leaving India in 2010. So, in exchange for a payment of more than 125 crores, the Enforcement Directorate claims that he affected the 2009 IPL broadcast rights distribution process.
So, With a bid of Rs 23,575 crore, Disney Star won the TV telecast rights at the IPL media rights e-auction. “I’m happy to announce that STAR INDIA’s bid of Rs 23,575 crores was successful in obtaining the India TV rights. So BCCI secretary Jay Shah noted on Twitter that “after two pandemic years, the bid is a clear credit to the BCCI’s organizational abilities.”
“Viacom18 wins the digital rights with its winning bid of Rs 23,758 crore. India’s digital business has undergone a change and offers countless opportunities. The internet era has changed how people watch cricket. It has been crucial to the growth of the game as well as the Digital India initiative, Shah emphasized in a later tweet.
Reliance’s Viacom18 won the contest for package C with a winning offer of Rs 3,258 crore. Due to this, Viacom, who had paid Rs 20,500 crore (Rs 50 crore per match for 410 matches) to secure Package B’s rights, had to pay an additional Rs 23,758 crore for the entire set of digital rights.
Package D, which included rights for the rest of the world, won the bid for Rs 1058 crore.
After collecting a total of Rs 48,390 crore for the packages A, B, C, and D, the BCCI ended up laughing all the way to the bank.